Erstellt am: 1. 7. 2016 - 10:45 Uhr
Today's Webtip: What Could Have Been
Anyone who has ever worked in a creative position probably knows how hard it can be to say goodbye to those ideas the customer didn't want. Rejection is always hard to deal with, but sometimes it seems like the customer is always wrong.
Most of the time those rejected concepts never see the light of day, but every once in a a while they will get leaked. But it is pretty rare for the agencies themselves to put them out there. Especially when it was for a very high profile campaign.
So it was a bit surprising to see that two agencies that had worked on the Bremain campaign decided to put the lost posters on the web. I have no idea if it would have made a difference, but a few of them are pretty...
Harsh?
Bremain
You can read about the reasoning behind the release and see the rest of the posters at www.theguardian.com