Erstellt am: 30. 10. 2010 - 13:04 Uhr
Today's Webtip: Music Biz?
Seamus Anthony is an Australian musician who has a day job doing web marketing. Being the clever kid that he is, he decided to put 2 and 2 together to get another perspective on being a musician in the 21st century.
One of the things people seem to forget is that digital distribution has made it possible to wipe out multiple layers of middlemen. This could be a very good thing, as it means the number of people and organizations dividing the pie could be reduced. But for that to work it means some of the pie eaters need to rethink certain parts of their jobs.
Going it alone means there is no one left to do the marketing (or that new groups could be formed specialized in taking on the marketing for indie bands) So Seamus decided to apply some of his online marketing strategies to marketing his music.
His post at Hypebot goes into a little bit of detail, but has a pretty high "aha" value.
It's an interesting article for anyone who has been busting their ahead about the mechanics of modern music.